The day I finished my first ever photo series, I decided to show it to my friend at work. Until that moment, nobody in the world had seen it. I waited anxiously as he slowly explored the series, photo by photo. As in my photos, time seemed to stand still. 

My name is Lidor Wyssocky. For the first twenty-something years of my life, there was exactly one thing about myself I knew for sure. I knew that I was anything but creative. 

As a child and later a teenager, I remember repeatedly noticing that my friends and classmates all found some way to express themselves and had the talent to do so. Some played musical instruments, some painted, a couple danced, and one even wrote an entire play. I couldn’t do any of those, which made me believe I was not a creative person.

Then I became a software developer, and for the first time in my life, I felt like I might be able to create something. Not long after that, I started to think about how my colleagues and I could work more effectively. It made me look at things differently than I had before. At the same time, I decided (for no apparent reason) to buy a DSLR camera. To justify the expensive gift I bought myself, I developed the strange habit of waking up every Saturday at 5:30 AM, driving to Tel Aviv, walking the deserted streets, and taking photos. 

One of these mornings, I found a simple graffiti flower painted on a wall, and I suddenly had an idea that one year later would turn into my first photo series. 

So here I was, waiting for my friend to finish exploring the little mobile exhibition I had arranged in the office. As he finished examining the last photo, time unfroze. He closed the laptop, turned to me, and said: “I feel like someone punched me in the stomach.”

This was the exact moment when my professional life changed.
It has been changing ever since.

My mission is to help people master their Generative Skills. The Creativity Operating System is where it begins.

Lidor Wyssocky