Square One?

If you came across this site, there’s a good chance you are looking for ways to be more creative. Well, you are in the right place. But we’ll get to that. First, I would like you to know that even if you believe you are not creative (like many people do), you are not at square one.

How do I know that? Well, first, from my personal experience. Until 15 years ago, I thought (or as I would have phrased it back then: I knew) I was not creative. Like many of us, I believed that only a few people are born creative, while others, like me, are just wired differently. I had a limited view of what Creativity is, and I was utterly blind to many things I have already done by then, which were purely creative. So, here I was, knowing that I am not creative, and for some reason, which I honestly can’t recreate, I decided to buy a DSLR camera. As often is the case, I had to justify the expensive purchase, and so I found myself waking up early on Saturday mornings and wandering in the streets of Tel-Aviv with my new camera. At first, it felt strange and mechanical. I always got back home with some nice photos, but I never felt any of them was unique or creative. Until one Saturday morning, on a small quiet street, something magical happened. I saw something no one else did — not because it was hidden, but because it threw me into a fantasy world made of pieces of reality and a story woven around them. At that moment, I felt, probably for the first time in my life, that I’ve created something, although, at that point, it was nothing more than neurons firing up in my brain.

What I saw in my mind was a creative insight. And since I was the same person I was just a minute before that, I could only assume that this was not square one. That I was capable of creating this magic all along. And, if I have lived for more than 30 years with the notion that I was not creative, and suddenly I began to suspect that I was, after all, I am probably not the only one.

But that’s just one personal story. The fact is that 98% of us were highly creative when we were around the age of 5. That’s right: 98%. That’s practically all of us. You included. So, why do many of us believe we are not creatives? Well, because by the age of 20, only 2% of us are still highly creative. We are born with what it takes to be creative — with Creativity programmed in our brains — and unfortunately, most of us learn how not to be creative very early in our lives.

So, if you came here looking to develop your Creativity, you are exactly where you need to be. And you should know this is not square one. There is a 98% chance that you already practiced everything you will find on this website when you were a child. The Creativity Operating System model’s sole purpose is to reignite the parts in our brain that were so present in the early stages of our lives. To lead a creative life means to develop these areas in our brain, make them stronger and more flexible, and proactively bring them to the front in everything we do.

Developing, mastering, and applying your Creativity is an exciting journey. It is a journey full of surprises, opportunities, and probably quite a few pitfalls and failures. The one thing you should remember throughout this journey is that you already have what it takes.


Share this page and help us inspire more people to realize their creative potential

Scroll to Top